Vasilkov com uadating
Before Basecamp, I was the central information hub and nearly all product questions flowed through my email inbox.
It was hard to keep up, and it felt like I was answering the same question dozens of times each week!
I can at least offer an idea of how it's improving our clients business: The removal of ambiguity in communication.
we used to have a person dedicated almost exclusively to managing the marketing production workflow for our three brands.
Now I spend about an hour a month setting things up, and the process manages entire project history is there in one easily visible place, everyone is up-to-date with where the project is so we can focus on discussing the important stuff rather than updating on what's happened since the last meeting.
Then when they'd need to be involved, a ton of emails would be forwarded to them and just the different branches of replies would make it difficult to follow what was going on.
With messages in Basecamp, we choose to notify who we need to, but the team at any point can go through the list of comms in the Message board to catch up on the project and get the big picture.